International development represents a major opportunity for Moroccan companies looking to diversify their markets, strengthen their competitiveness, and grow their business.
In this context, the program Power Export – One Shop Store Export, launched as part of the Pact for Foreign Trade in Support of Growth and Employment 2025-2027, constitutes a new mechanism aimed at supporting Moroccan companies in their export efforts. The program is led by the Secretary of State for Foreign Trade in partnership with Maroc PME.
Qu’est-ce que Power Export ?
Power Export is a support mechanism aimed at exporting companies as well as companies with export potential.
Its goal is to enable them to structure their international strategy, improve their competitiveness, and identify new opportunities in foreign markets.
The program is part of a broader ambition: to make internationalization a true lever for sustainable growth for Moroccan companies and contribute to the development of a new generation of exporters.
À qui s’adresse le programme ?
Power Export particularly concerns:
- Moroccan companies already engaged in exporting ;
- Companies with a strong export potential ;
- SMEs and very small enterprises wishing to develop their presence in international markets ;
- Companies wishing to diversify their foreign markets ;
- Cooperatives with potential for international development.
The first wave of implementation has already allowed for the approval of approximately 100 applications out of 435 files received from various regions of the Kingdom. This first selection particularly concerns SMEs, cooperatives, first-time exporters, and companies wishing to diversify their markets.
Un accompagnement structuré
The program is based on two important components :
1. Export diagnosis
The diagnosis allows for the evaluation of the company's situation, its competitiveness, and its export potential in order to identify needs and priority actions.
Morocco SMEs presents this diagnosis as a true tool for audit and framing, subsequently allowing to guide the company towards the most suitable support mechanisms.
2. Support and assistance for export
According to the identified needs, the company can benefit from support aimed at structuring and implementing its international approach.
This may particularly concern :
- The definition of an export strategy ;
- The identification of target markets ;
- The preparation of an export action plan ;
- Commercial prospecting ;
- The development of international visibility ;
- The adaptation of the offer to foreign markets ;
- The preparation for the requirements of targeted markets.
Pourquoi l'export devient-il stratégique pour les entreprises marocaines ?
Accessing international markets can allow companies to :
Diversify their outlets
Reduce their dependence on a limited number of markets.
Increase their revenue
Access new clients and new business opportunities.
Strengthen their competitiveness
Improve their products, processes, and standards to meet international requirements.
Develop their image internationally
Build a Moroccan brand capable of positioning itself in foreign markets.
Integrate into global value chains
Develop commercial and industrial partnerships beyond the national market.
Pourquoi être accompagné dans une démarche export ?
Going international requires structured preparation. A company must analyze its potential, select relevant markets, understand regulatory and commercial requirements, adapt its offer, and build a realistic action plan.
Support thus allows to transform an export ambition into a concrete and structured strategy.
Accordance Management Consulting : accompagner votre projet d'internationalisation
Accordance Management Consulting can support companies wishing to explore the opportunities offered by Power Export and structure their approach internationally.
Our support can particularly focus on :
- The analysis of the company's export potential ;
- The diagnosis of needs and capabilities ;
- The identification of potential markets ;
- The definition of an export strategy ;
- The development of an action plan ;
- Support in preparing the file ;
- Support for the deployment of selected actions.
Do you want to develop your business internationally ?
Contact us to assess your potential and identify the support mechanisms suitable for your company.
Bénéficiez d’un accompagnement adapté à votre projet
Contact us now to discuss your project and discover how we can support you in your export approach.